OMA is a multi-disciplinary studio melding brand marketing, events, creative programming, communications and social. Tapping into what’s both current and iconic in creative culture, we connect good people with good people – often through good food. OMA goes beyond traditional events and marketing campaigns. Whether it’s a scavenger hunt in a legendary hotel or a blue-chip gallery dinner capped off with a Mr. Softee truck, OMA distills your brand into ownable elements and experiences that are meaningful, unexpected and — above all — fun.
CURRENT AND PAST CLIENTS
Alison RomanBacardi CoqodaqCurrent CassisDandelion ChocolateDavid Zwirner GalleryEdible Schoolyard NYFairmont Hotels & The Plaza Hotel
FishwifeFood Education FundGlossierJenna LyonsJulia Sherman Kismet and Kismet RotisserieMomofukuOishii
PUNCHQuestlove Quarter SheetsRao’s HomemadeRose Los AngelesThe InfatuationWest Elm Westholme Wagyu
Lilli Sherman started OMA because she knows that the most memorable moments combine unexpected creativity and checklists of invisible, immersive details. Previously, Lilli oversaw editorial events and partnerships at Bon Appétit, curating and producing everything from exclusive dinners to consumer-facing festivals as a team of exactly one.
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Oma is an affectionate name for grandmother. Lilli’s Turkish grandmother, Ida, was a sublime hostess who served perfect schnitzel and cakes in her impeccable 1970’s Pucci, initiated a celebratory chin-chin at every opportunity, and was full of warmth and grace. This joyful spirit and the appreciation of life’s essential moments are central to Lilli’s creative ethos and approach to her craft. To Lilli, OMA means hostess with the mostest.

